Customer 360° view that explains buying behavior and churn across segments

Customer 360° View that Explains Buying Behavior and Churn Across Segments

Challenges

Maintaining data quality and consistency, particularly with the large volume and variety of data generated from multiple sources.

Data silos and redundancies that affected data accuracy and completeness.

The lack of a centralized data governance framework also affected retail data management.

Integration of legacy systems and new technologies was a challenge.

Resource crunch to
support the old technologies.

Key Benefits

General health of the customer base was identified.

Store & Market Performance was determined.

Determined customer profile for Store & Region and Return on Customer Investment.

Target Market was identified. Identified customer churn and Customer Movement between segments: Recency, Frequency & Monetary.

Serving Public & Private Clients

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Satisfied Clients

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Years in Business

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Enthusiastic Team Members

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Locations

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